Friday, October 19, 2012

PBteen (Sneak Peek!)

I am so excited about this post it was all I could do to keep mum about it.  You see Pottery Barn is opening a PBteen store... IN DURHAM.  It is one of the few in the country.  MiCHill sent Laura out to get all the details for you.  Their grand opening is this Saturday (tomorrow, October 20, 2012).  Check it out:

Ok, Moms!  Have we got a scoop for you!  Earlier this week, MiCHill was contacted by PBteen, the spin-off brand from Pottery Barn and Pottery Barn Kids, and invited to preview their new pop-up store at the Streets of Southpoint.  As a once-upon-a-time Pottery Barn employee and proud devotee of the PB brands, I was thrilled when Allison asked if I was interested in getting a sneak peek at the new store.

The new PBteen store is located on the lower level of the mall, just inside the Main Street entrance, taking over the old Yankee Candle storefront next to Talbot’s.  There are only 6 brick-and-mortar PBteen stores and the new Durham location is one of 3 “pop-up” stores opening in time for the holiday season.  So, this is kind of a big deal for the Streets of Southpoint!  Upon first walking into the store, I was struck by its overall coolness factor.  Reclaimed wood shelves, flat screen television displays, comfy lounge seating, lots of bold, bright colors.  This is definitely not the flowers and fairies of Pottery Barn Kids.  But that is the entire point of PBteen.  Your PBKids grow up (and this mom’s PBKid just turned 5 last week, so I know we’re nearing the end of flowers and fairies - sigh!).  The tween/teen set have opinions.  They have likes and dislikes, especially when it comes to decorating their own personal space.  And that’s where PBteen comes in!

PBteen is Pottery Barn for, well, teens!  Its products are evolved from your average bed and dresser sets.  Desks feature smart-technology, such as built-in outlets so you can plug in and recharge electronics.  Vanities contain peg boards, cork boards and drawers for showing and storing your belongings.  Sleep and study lofts appeal to the college set who are working around small dorm rooms or a regular teen with a tiny space to furnish.  Once you’ve discovered your favorite furniture, it’s time to pick out accessories.  Bedding, pillows, sleeping and overnight bags, jewelry boxes, lighting, rugs, faux fur throws and an array of gadgets for guys and girls, perfect for the stocking stuffers or Secret Santa gifts.  As PBteen launches as Southpoint, it is also introducing its new Burton Home Collection . . . as in Burton Snowboards . . . with bedding, wall art and accessories in fun, modern and athletic patterns.

The heart of PBteen is their Design Lab, an interactive room planning tool.  One of the associates was kind enough to show me how it works and, wow, what a neat design planner.  Type in your room dimensions and, voila, you can instantly start placing different PBteen furniture and accessories in your space.  The desktop computer’s workstation streams to the flat screen television displays next to the register, so friends and family can really be a part of planning their teen’s space and the customer can truly see their design come to life.  Don’t like the look of that chair?!  Let’s replace it with a bean bag.  How about adding a rug?  Colors can be customized.  Items can be personalized.  There is even a bed planning tool, so the customer can see how their chosen sheets, comforters and throw pillows look together before bringing them home.  The Design Lab even features a direct link to Facebook for you to share your room creation with your friends.  While Durham’s PBteen store does not carry the line’s full inventory of bedding and accessories, there are binders full of large fabric and wood swatches aimed at helping customers really see and get a feel for the items before purchasing.  Because Durham’s PBteen is a pop-up store, it does not carry furniture in stock, like our friends at PB and PBKids.  Everything, furniture-related, must be ordered through the Design Lab.  But hey, who really wants to load a bed into their SUV anyway?!  I can personally attest to the white glove delivery service of the PB brand.  I mean, seriously, they showed up at my house with long stem roses for me and S when B’s nursery furniture was delivered many moons ago!

Can’t get to the store?  Aren’t sure where to even start when planning your tween/teen’s space?  Working around an already purchased rug, a favorite piece of art or funny window placements?  No worries!  PBteen’s trained design consultants will come to you at no charge.  They are happy to work with parents and kids of all ages in the comforts of your own home to plan the perfect space for your teen to grow into adulthood.

And, lucky for you MiCHill readers, PBteen is hosting its Grand Opening this weekend on Saturday October 20th from 10am-9pm.  It promises to be a fun event for families of all ages with live dj music and product giveaways.  We all know how tech-savvy teens are, so the first 250 customers to “check in” at the new Durham PBteen store on Facebook or create a wishlist in the Design Lab will receive a free PBteen back sack.  5 lucky winners at the store will find the “golden ticket” inside their back sack -- a surprise gift card for $250!

So, come on out on Saturday, Moms, and let’s welcome PBteen to Durham!

Facebook Page
The Streets of Southpoint
6910 Fayetteville Road
Durham, 27713
Store Hours:  Mon-Sat: 10am-9pm; Sun: 12pm-7pm



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